City A.M. is London's first free daily business newspaper. They cover financial and business news as well as sport and contemporary lifestyle. The free daily newspaper is read by over 350,000 professionals throughout the City, Canary Wharf and other areas of high business concentration.
We are very excited to partner with City A.M. on the Olympic Media Buzz London 2012 study. The analysis will be included in every Monday edition of the newspaper, and will be based on the level of interest the brands generate through their involvement with the upcoming Olympics. It will be interesting to see, which media types are used the most, which stories create most buzz and how people are responding.
We've set up a system to track the mentions of each of the key sponsor brands across the entire public web, including news sites, forums, blogs and social media, specifically in relation to London 2012 Olympics. Our technology and account management team make sure the data is relevant and clean, determine the sentiment and source type of the mentions and track the conversations as they develop in real time. We then hand over our insights to our friends at City A.M. to work their editorial magic.