In our weekly analysis of the Olympic brand's online buzz Coca-Cola has seen itself regain the higher ground this week thanks to well received announcements that they plan to recycle all the plastic bottles from the London 2012 Olympic and Paralympic games.

They estimate that they will recycle 80 million plastic bottles during the course of the Games as part of their pledge to help deliver world’s most sustainable games.

This news was picked up by various influential news papers and environmental sources and spread through social media gaining a strong interest in people interested in environmental or sustainability issues and accounted for approximately 27% of all …

Dive Report is a newly launched social network where divers and diving enthusiasts can upload their dive reports, read the write-ups from other divers, and find out more about dive sites all around the world. The ever growing information database promises to help choosing best locations to visit in a given time or to see a particular animal.

 

Building online presence and loyal following is crucial especially in the initial stages of such business. Repskan helps Dive Report identify discussion forums, blogs and social media where divers talk about their issues, and engage with them. System's workflow tools make it easy to identify the influencers, keep track of the conversations and responses, and analyse the effectiveness of their efforts. …

ENS Ltd is a PR and crisis management agency based in London. Known and respected for its world-class connections and impressive track record, particularly in sport, ENS is all about ensuring its clients enjoy outstanding, quantifiable results.

 

To this end, ENS use Repskan in managing their clients' online reputation and engaging with people talking about the brands. They also use insights generated by the system to produce media overview reports for the relevant industries, outlining key issues to their clients. …

Inspired Gaming Group is the world's leading provider of server-based gaming. They operate in 22 countries and manage over 50,000 terminals worldwide.

 

The number and diversity of their markets makes it difficult for Inspired to track the relevant developments in each and every one of them. Repskan has helped the company gain insight into their competitors' activity, identify the influencers in each of the existing and potential markets and plan their strategy. …

Quintessentially, the luxury lifestyle group, is a private members' club with a 24-hour global concierge service with offices in almost every major destination and thousands of suppliers worldwide.

 

Quintessentially is very interested in what is being said about the Group, each individual business and their partner brands online. Listening and engaging in conversations about luxury products and events helps them find out more about their customers' needs and build rapport with them. Repskan helps them to build up their social media presence and analyse the effectiveness of campaigns each of their businesses is running.…

Tailor Made London is an innovative company that uses the latest body scanning technology to create perfectly fitting clothing. Since a lot of their business is based online, they needed a solution to listen to their customers and engage with them effectively.

 

Repskan helps them to identify places where they are being talked about or where potential customers ask clothing-related questions, thereby allowing Tailor Made to answer them and build their authority in the industry. …

Venture Capital and Private Equity funds need to be on top of any developments concerning their portfolio companies and the markets, in which they operate. Next Wave Partners is a pan-European, growth capital private equity fund based in London.

 

They needed a simple solution that would enable them to keep track of any developments concerning their portfolio companies and their industries. Next Wave started using Google Alerts, but quickly realised that it was difficult to identify general industry trends and perform any kind of meaningful analysis on the mentions.

 

“It didn’t take long for Repskan to get up to speed with our markets. They really understood our requirements. We know how powerful the system is, but all we really wanted was to get a timely snapshot of the situation for each of our portfolio companies, and be able to drill-down if we saw something of interest. However, we liked it so much that we shared access with our portfolio companies and some of them bought the whole product suite for full usability.” - Jonathan Brod, Managing Partner …

As part of our continued analysis of Olympic partner and sponsor brands for City A.M. this week we have provided a basic analysis of Samsung for Olympic mention over the last week.

Continued interest in Samsung and Visa’s mobile payments combined with fresh announcements have helped to lift interest in a story that had gained some attention earlier in the year regarding the announcement of the launch of their exclusive and ‘iconic’ Olympic smart phone.

This has provided them with wide spread coverage, generally led from technology blogs or topical sites, but spreading to …

City A.M. is London's first free daily business newspaper. They cover financial and business news as well as sport and contemporary lifestyle. The free daily newspaper is read by over 350,000 professionals throughout the City, Canary Wharf and other areas of high business concentration.

We are very excited to partner with City A.M. on the Olympic Media Buzz London 2012 study. The analysis will be included in every Monday edition of the newspaper, and will be based on the level of interest the brands generate through their involvement with the upcoming Olympics. It will be interesting to see, which media types are used the most, which stories create most buzz and how people are responding.

 

We've set up a system to track the mentions of each of the key sponsor brands across the entire public web, including news sites, forums, blogs and social media, specifically in relation to London 2012 Olympics. Our technology and account management team make sure the data is relevant and clean, determine the sentiment and source type of the mentions and track the conversations as they develop in real time. We then hand over our insights to our friends at City A.M. to work their editorial magic.

If you'd like to find out more, please do not hesitate to contact us or ENS, our PR agents. …

Our friends at WeExplain created this video to help us explain why people choose Repskan: